"The worst hotel in the world": It is the advertising slogan! Hotel Hans Brinker
Netherlands claims to be the worst hotel in the world and bases all its communication the above on a humorous tone. All the usual arguments
sales (air conditioning in the room, label the best hotel ,...) are diverted to give a totally offbeat tone and innovative promotion. For example
hotel boasts of being "as hell but without its own heating system.
's new in the services offered by the hotel, for example: "New, now a door for each room!" or "New 5-watt bulbs for your room."
It is hard to whether this hotel is really unbearable and castastophique or if everything is in communication. A tour on Trip Advisor still allows to reassure us, it's actually not luxury but it is not unlivable. It is an average hostel without luxury ideal for students coming to party.
humorous communication is bold but it corresponds quite well to the target and invariably arouses curiosity.
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