In the kind of innovation in yield management (optimization of prices and costs) in hotel A bold innovation is given by the hotel Rancho Bernardo in San Diego, USA. (Http://www.ranchobernardoinn.com/) is a rather upscale establishment (golf, spa offering ,...) a package to pay only for the equipment you really need. Even the bed is optional!
The "Survivor package" offers a double room with breakfast for 2 for $ 219 at night unless you prefer to pay:
• $ 199 without breakfast
• $ 179 without minibar
• $ 159 without heating or clim
• $ 139 without a pillow
• $ 109 without linen
• $ 89 without light
• $ 59 without towels
• $ 39 without soap / shampoo, ... • $ 19 without
bed so you can sleep in a luxury hotel for $ 19 per night if you agree to have no bed.
Apparently the formula is a victim of its success as the site informs that this package is out of stock and is no longer available at the moment.
is also interesting to see the hierarchy of service to retire. Of course the bed is the last to be removed but you can be without light but still have small soap / shampoo and towels ...!
0 comments:
Post a Comment