Monday, June 7, 2010

Seven Circles Of Hades

Customers co-producers (2) The concept

To complete my article on co-production film by the People for Internet users with Cinema, Luc Besson, in partnership with Orange, has also just launched its platform for engaging users to produce a film.

This is called Producteurs.com and we are going deeper into the possibilities given to the surfer who can intervene at all stages of the film.
addition to the possibility given to them to invest money into a film in order to reap a reward in the amount of revenue generated, users can also act on other parameters.
The first step is selecting a synopsis of those proposed. Customers can then participate in developing the script, vote for options achievement, participate in the choice of casting, soundtrack, etc..
A panel of experts assist and advise Internet users in their choice.

As for other cultural industries, the pioneer of crowdsourcing was My Major company, specializing in co-production of musical artists by users. Last May, the site has completed its offering to Internet users, in partnership with a publishing house, investing in new authors. This new site MyMajorCompanyBooks allows authors collecting € 20 000 from the Internet to have their manuscript published 10 000 copies. Customers, investors will share 25% of revenues generated by the book.

Crowdsourcing goes even one step further with these new platforms both at the level of involvement of users in broadening the scope of areas for co-production.

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